After the 2020 pandemic, the Disney lay offs put many out of work. But one woman turned her passion into a thriving business, crafting Disney-inspired treats and waffles and offering delivery to Disney hotels. With a remarkable story of resilience and growth to a six-figure enterprise, the challenge was sharing this journey in a way that resonated deeply with her audience.

Strategy

We brought Deliada Home Bakery’s story to life by showcasing behind-the-scenes content of the baking process and the delivery experience to Disney hotels. To capture the magic, we created short-form video posts that highlighted the joy of being surprised with delicious Disney-inspired treats at the start of a dream vacation, making the experience feel truly unforgettable.