Hard Rock Nightlife needed a fresh, engaging TikTok presence that felt authentic and resonated with their nightlife audience. Their previous content lacked the organic, community-driven energy that thrives on social platforms.

Strategy

I launched their TikTok from the ground up and redefined their content strategy to embrace the power of raw, real-time moments.

• Introduced iPhone-shot content that felt more spontaneous and relatable.

• Showcased behind-the-scenes nightlife moments, crowd reactions, and viral-worthy trends with huge celebrity names.

• Focused on community of each artist to turn partygoers into brand ambassadors.