As a trailblazer in the kava and kratom industry, Mitra9 faced unique challenges, including navigating strict Instagram restrictions and crafting a social presence that both educated and engaged their audience. The goal was to build awareness and position themselves as leaders in a relatively new market.

Strategy

We focused on creating compliant yet engaging content by blending educational with entertainment. Strategically using UGC creators to story-tell and highlight the brand’s unique value. At the same time, we focused on engaging their tight-knit millennial community to transform followers into enthusiastic brand advocates.